About me
Catalina brings experience in strategy creation, business planning, concept development, feasibility studies, and project management. Among her project work at AEA, she has led cultural planning work for the Lincoln Road BID (Miami Beach), supported strategic planning processes for the French American Museum Exchange (FRAME), the Hirshhorn Museum and Sculpture Garden, and the New York Transit Museum; contributed to the Miami Museum of Contemporary Art of the African Diaspora’s museum masterplan; conducted financial modelling for the business plans of Calgary Opera and 1014; and is working on projects for the City of San Diego and the City of Portland.
Prior to joining AEA, Catalina was part of consulting teams working on cultural activations in the Middle East and Canada, where she designed audience journeys, informed business plans and organizational models, conducted benchmarking exercises, developed new cultural activation concepts, and provided quantitative and qualitative research and analysis. She has also led business and market development work covering North America, Spain, and Latin America. Catalina also previously worked at the Wilson Center, a think tank in Washington D.C., where she was a program assistant researching and analyzing the political and economic impact of US policies on Latin America and coordinating logistics and budgets for political forums with leading politicians.
Catalina holds a B.S. in International Relations from the Pontificia Universidad Javeriana in Bogotá, Colombia, and an M.A. in Arts Management and Administration from SDA Bocconi in Milan. She is fluent in English, Spanish, and French, and speaks conversational Italian. Catalina has particular interest in placemaking, activating public spaces, and the intersection of culture and policy.
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