About me
As CEO of QC+, Kirstin Mearns leads a pioneering cultural strategy group focused on bringing culture to life through meaningful experiences that connect and inspire. Kirstin has worked at the intersection of culture and commerce internationally, bringing cultural insight and innovation together to shape visitor experiences, partnerships, and commercial models. Prior to joining QC+, she was based at M+ in Hong Kong, where she oversaw visitor facing and revenue generating functions including visitor services, trademark and licensing, merchandising, membership and sponsorship, placemaking, retail and commercial development, as well as the creation of new revenue streams. At the helm of QC+, Kirstin champions a mission driven approach that positions culture as a catalyst for growth, unlocking new pathways for value across tourism, hospitality, retail, and the wider cultural economy. Through this lens, she brings The Art of Cultural Commerce™ to life.
